Mr. Electric

Mr. Electric Franchise Opportunity

Mr. Electric is a nationally trusted, award-winning electrical services franchise and part of the Neighborly network of home service brands. Founded in 1994, Mr. Electric provides residential and commercial electrical installation, repair, and upgrade services through a values-driven approach centered on safety, expertise, and customer respect.

Unlike independent electricians who often struggle with consistent branding, scheduling, and lead generation, Mr. Electric franchise owners benefit from an established national brand, proven operating systems, and Neighborly's back-office support. The model supports both residential and commercial customers, creating multiple recurring revenue streams in a high-demand, code-compliant industry.

The franchise is designed to scale from a single owner-operator with a small team of electricians into a multi-unit operation spanning multiple territories.

Why the Market Needs Mr. Electric

Electrical service is an essential, code-compliant industry driven by safety:

• Every home and business has electrical systems that require upkeep
• Code updates and safety upgrades drive ongoing upgrade demand
• EV charger installation is a growing market segment
• Aging housing stock drives wiring and panel upgrade demand
• Commercial properties require routine electrical maintenance contracts
• Many independent electricians lack consistent branding and online presence
• Safety certifications and licensing create barriers to entry

By delivering branded, code-compliant electrical services, Mr. Electric franchisees build trust with homeowners and commercial clients alike.

Business Model Advantages

Mr. Electric offers both residential and commercial revenue streams in a code-driven industry.

Key advantages include:

• Recession-resilient—electrical service is essential and non-deferrable
• Both residential and commercial customer base
• Recurring commercial maintenance contracts
• High-value repair and upgrade services
• Access to the Neighborly network of 30+ brands
• Neighborly cross-brand referral program
• Strong vendor relationships with manufacturers
• Established brand with national recognition
• Protected territory opportunities
• Multi-unit development paths

Services Offered

Franchisees provide a comprehensive range of electrical services, including:

• Residential electrical repair and installation
• Commercial electrical service and maintenance
• Panel and service upgrades
• EV charger installation
• Lighting installation and retrofit
• Generator installation and service
• Surge protection installation
• Smoke and carbon monoxide detector installation
• Code compliance and safety inspections

These services generate recurring demand from homeowners, property managers, and commercial accounts.

Ideal Customer Base

Mr. Electric serves a broad customer base, including:

• Homeowners
• Property management companies
• Commercial building owners and tenants
• Home renovators and builders
• Real estate investors and landlords
• Restaurants and retail businesses
• Realtors and home inspectors

Because electrical service is essential across every property type, franchisees benefit from consistent, year-round demand.

Comprehensive Training & Support

Franchisees receive extensive training and ongoing support designed to help them launch and grow successfully, even without prior industry experience.

Support includes:

• Initial business and operations training
• Technical training and certifications
• Sales and customer service programs
• Marketing and lead generation strategies
• Proprietary software and technology
• Neighborly call center and dispatch support
• Recruiting and hiring assistance
• Ongoing coaching and mentorship
• Multi-unit development guidance
• Franchise network collaboration

This structured support allows individuals from a variety of professional backgrounds to confidently build and lead a successful Mr. Electric business.

Marketing & Lead Generation

Mr. Electric franchisees benefit from Neighborly's robust marketing engine and national brand strength.

Marketing support may include:

• National brand advertising
• Digital marketing campaigns
• Search engine optimization (SEO)
• Pay-per-click advertising
• Social media marketing
• Local website development
• Neighborly cross-brand referral program
• Direct mail programs
• Customer relationship management tools
• Reputation management

This marketing support helps franchisees build local brand awareness, generate qualified leads, and grow a sustainable customer base from day one.